4.11: Outside Conversations with Carolyn Townsend - On the sport of systems change

Show Notes

There are people trailblazing new paths and there are good people working in broken systems trying to make change. Both are needed. Tuesday and Tim are joined by friend and past client, Carolyn Townsend, principal owner of Alongside Strategy & Innovation and co-founder of the Future of Hockey Lab. They discuss the opportunities for, and barriers to, accessible sport in Nova Scotia, the challenges of "systems change" nebulous language, and the power and vulnerability of optimism and hope.

About Carolyn

Carolyn Townsend is strategist, coach and innovator, principal owner of Alongside Strategy & Innovation, and co-founder of the Future of Hockey Lab.

Carolyn spent most of her career as an agency consultant providing strategic counsel, facilitation and thought leadership to senior executives across diverse sectors including: Health care (IWK Health Centre, QE11 Health Sciences Centre, Emergency Medical Care); Energy (ExxonMobil Canada); Education (Dalhousie University, Nova Scotia Community College, Canada Millennium Scholarship Foundation); Retail (Home Depot Canada, Kent Building Supplies, Stanfields, Coca Cola); Manufacturing (Michelin North America); Banking (Business Development Bank of Canada); Government (Veterans Affairs), and; Not-for-profit (United Way of Canada).

Prior to starting her own company, Carolyn served on the leadership team of Nova Scotia’s sport federation serving 55 provincial sport organizations, where she developed a series of award-winning campaigns designed to educate and shift behaviour, and created unprecedented engagement and collaboration across the sector. This paved the way for her leadership of a pan-provincial movement designed to explore more inclusive systems for sport & rec delivery.

Carolyn has lived and worked in London, England and Auckland, New Zealand. She holds a Bachelor of Public Relations, is a community coach and active volunteer, and a member of the Federation of Foster Families of Nova Scotia.


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